logo for Accurate Measuring

logo allows simple object positioning, guide line marking and accurate installation verification in a 3D environment at any point in the room/space.

easy to use

logo unique structure provides intuitive user experience that allows fluent measuring and easy operation

Awesome design

The innovative design catch's the eye and guaranties logo brings a new look & feel for measuring equipment

EASY TO MAINTAIN

Rechargeable and updatable Promises logo easy maintenance and support

About logo

Its Specially designed for accurate measuring

A unique measuring tool designed especially for architects and interior designers yet suitable for construction workers, engineers and varies inspection tasks as well. logo allows simple object positioning, guide line marking and accurate installation verification in a 3D environment at any point in the room/space.

Main features

  • Parallelism and leveling to any ref surface
  • Digital angle measuring
  • Incline measuring
  • Distance measuring
  • Area measuring
  • Volume measuring
  • 2 axis point measuring & positioning

Additional features

  • Mobile and rechargeable.
  • Compact & light weight

Product Images

Market analysis

Amazon data shows American's spend over 40M$ a year for top 10 measuring devices.
According to Google's search results, searches in selected countries around the world for laser-based measurement tools are about 1.5 million searches per month.
In addition, Google Trends shows a steady increase in interest in laser-based measurement tools.

Targeted Audience

Focusing on a the neglected niche of architects and interior designers, we aim for audience searching for conventional laser-based measurement tools.

Marketing Plan

Based on the following figures of exposure volume and conversion rate ratio, The marketing plan focuses on two main channels:
- CPC Google: 1.5M monthly searches for laser measurement tools.
- CPC Amazon: 3M monthly searches for laser measurement tools.

The First Production Batch

Completion of development and manufacture of T&A models at the end of 9 month period. Marketing and sale of 3000 units starts at the end of 14 months period.

The table below reflects the balance behavior during the first 19 months
Based on an investment of 716,117USD

The Ongoing Strategy

- Sales of 2767pcs min. per month
- Aggressive marketing
- R&D for the next generation of product
- R&D of new measuring tools
- New prototypes to be produced every 6 months

The table below reflects the balance behavior during the next 23 months

Investment and return figures

Total Entrepreneurs investment so far: 15,000$
Total investment required: 716,000$
Company's values based on cash flows capitalization: 5,2M USD
Full investor ROI expected within 33 months of activity
Business plan includes Tax reduction according to Israel law

The Entrepreneurs

Oz Cohen

Industrial designer with more than 13 years experience in the field of product development and design.
Owner of "Oz Cohen Design House", A Product design studio.
Experience includes project management, prototypes, small series manufacturing and mass production management in Israel and China.

BA in industrial design at Hadassah College, and Mechatronics practical engineer in the Department of Mechanical Engineering, ORT.

Ofer Chekroun

CEO of Boost Media Ltd.
Owner of Expert Writing, a content providing company.
Expert in digital marketing, practicing SEM and SEO since 2007.
Experience includes products and materials import/export as VP sales at Masach Technologies Ltd.

BA in computer science at the Hebrew university, and Google partner certified.

Yosef Bixenshpaner

Catalog system manager and Logistics project manager at IAA-Israel Airport Authority, Designer& founder at Pocket Time Machine –an independent product design and development company.
Experience includes small scale product design and development, branding & copywriting as a freelancer for top advertising companies, SEO writing for Hi Tec Companies.

Mechatronics practical engineer in the Department of Mechanical Engineering, ORT