allows simple object positioning, guide line marking and accurate installation verification in a 3D environment at any point in the room/space.
unique structure provides intuitive user experience that allows fluent measuring and easy operation
The innovative design catch's the eye and guaranties brings a new look & feel for measuring equipment
Rechargeable and updatable Promises easy maintenance and support
A unique measuring tool designed especially for architects and interior designers yet suitable for construction workers, engineers and varies inspection tasks as well. allows simple object positioning, guide line marking and accurate installation verification in a 3D environment at any point in the room/space.
Amazon data shows American's spend over 40M$ a year for top 10 measuring devices.
According to Google's search results, searches in selected countries around the world for laser-based measurement tools are about 1.5 million searches per month.
In addition, Google Trends shows a steady increase in interest in laser-based measurement tools.
Focusing on a the neglected niche of architects and interior designers, we aim for audience searching for conventional laser-based measurement tools.
Based on the following figures of exposure volume and conversion rate ratio, The marketing plan focuses on two main channels:
- CPC Google: 1.5M monthly searches for laser measurement tools.
- CPC Amazon: 3M monthly searches for laser measurement tools.
Completion of development and manufacture of T&A models at the end of 9 month period. Marketing and sale of 3000 units starts at the end of 14 months period.
The table below reflects the balance behavior during the first 19 months
Based on an investment of 716,117USD
- Sales of 2767pcs min. per month
- Aggressive marketing
- R&D for the next generation of product
- R&D of new measuring tools
- New prototypes to be produced every 6 months
The table below reflects the balance behavior during the next 23 months
Total Entrepreneurs investment so far: 15,000$
Total investment required: 716,000$
Company's values based on cash flows capitalization: 5,2M USD
Full investor ROI expected within 33 months of activity
Business plan includes Tax reduction according to Israel law
Industrial designer with more than 13 years experience in the field of product development and design.
Owner of "Oz Cohen Design House", A Product design studio.
Experience includes project management, prototypes, small series manufacturing and mass production management in Israel and China.
BA in industrial design at Hadassah College, and Mechatronics practical engineer in the Department of Mechanical Engineering, ORT.
CEO of Boost Media Ltd.
Owner of Expert Writing, a content providing company.
Expert in digital marketing, practicing SEM and SEO since 2007.
Experience includes products and materials import/export as VP sales at Masach Technologies Ltd.
BA in computer science at the Hebrew university, and Google partner certified.
Catalog system manager and Logistics project manager at IAA-Israel Airport Authority, Designer& founder at Pocket Time Machine –an independent product design and development company.
Experience includes small scale product design and development, branding & copywriting as a freelancer for top advertising companies, SEO writing for Hi Tec Companies.
Mechatronics practical engineer in the Department of Mechanical Engineering, ORT